Featured Boutique: All About Baby

The idea for All About Baby boutique began in 1993 when owner Nancy Wurtzel ordered a personalized baby scroll for her newborn daughter. Disappointed by the poor quality and lack of customer service during her shopping experience, Nancy decided she could simply do things better. After 18 months of planning, All About Baby was born with the launch of the Babyography, a newborn birthday scroll. Now, fourteen years later, All About Baby has expanded to offer one of the largest selections of baby clothing and keepsake gifts on the web.


Our favorite gift idea at All About Baby is the new line of terry cloth hooded towels. Made with much attention to detail using super-soft, thirsty fabric and top-rate stitching, the hooded towels make great gifts that will stand the test of time. Parents and little ones will love the funky, retro-inspired colors and pattern combinations available, making the terry cloth hooded towel a hip accessory that can be used beyond the bath…allowing kids to make a statement at the pool or beach this summer.


If you are looking for more of a classic, conservative approach to covering up – then you’ll favor their line of personalized terry cloth robes. Designed for comfort and simplistic style, each robe features two patch pockets, a self belt, a generous hood and handy loop at the back of the neck for easy hanging. The striking soft knit trim in either green, pink, or blue will appeal to even the pickiest of personalities!

Celebrities including Halle Berry, Marcia Cross, Jennifer Lopez, Tori Spelling, and Heidi Klum all own the trendy new line of hooded towels available at All About Baby. Now you can get in on the fun…and be assured you will receive top-notch customer service during your boutique shopping experience. And to top it off, All About Baby is now offering a 15% summer discount to Baby Style Watch readers using promo code AABD at checkout!

Pate De Sable Swimwear

Pate De Sable, a chic French swimwear line, makes you wish these came in adult sizes. Perfect for the most fashion-forward of children, or for vacationing in the Mediterranean (we can dream too)! You'll love their eclectic mix of fabrics, textures, and accessories, which truly gives each piece its distinctive look. Available online at West Village Kids and Lavish Kids.

For those little surfer boys...

Wes & Willy does it right with this laid back and comfortable approach to boys summer fashion. Each season they continue to impress...and this summer is no exception. We think little surfer boys will agree with the look of the Beach Patrol Infant Onesie Swimsuit...a black and white one piece swimsuit with surf graphic and rashguard. Great for protecting that sweet baby skin while at the pool or the beach. There's even a matching trendy tee for big brother!

Funky Sunglasses!

Looking for something different when it comes to trendy baby and toddler sunglasses? We've searched high and low for the most unique looks for summer shades.

Every girl needs a little bling! We adore these Pink Rhinestone Sunglasses by Baby Posh. All glammed up with over 300 light rose rhinestones - a show stopper! If you are looking for a "mod" 70's look, then check out the Yellow Daisy Shades at Gymboree. They pair nicely with the Daisy Halter Dress and matching hair clips.

Boys who prefer an urban look will love the Grey Camo Shades by Baby Banz. These cool shades come with a matching Neoprene elastic strap that allows for flexibility, breathability, and comfort. Sports fanantics and boys who love the outdoors will like the Sporty Sunglasses by Julbo Keedz. A durable pair of sunglasses, with a clean look...with just the right touch of style!

Beach and Pool Cover-Ups for Kids

If your little ones have already begun soaking up the summer sun, beach and pool-side cover-ups are a must! Forget boring towels or terry-cloth robes, and allow kids to have fun in style, while protecting their precious skin. Check out our favorites for little girls this season!

Juicy Couture Embroidered Modal Dress. Available online at Milk Shop, $94.

Beach Kaftan in Aqua Exotic Flower. Available at Boden, $28.00

Infant Terry Cloth Cover-Up in Warm Dot. Available at Target, $9.99.

Kate Mack Cherry Jubilee Cover-Up. Available at Baby Petunia, $27.60.

Island-Inspired Swim Trunks

Surfs up! If you haven't had time to go swim trunk shopping for your little boy this year...we have come up with the perfect quick fix. Not only does Garnet Hill offer some very cool island-inspired patterns with their Aloha Swim Trunk collection, but they are also on sale thru July 8th! Our favorite patterns include Multi Hibiscus and Red Hibiscus.

Available for boys ages 12 months to 12 years at Garnet Hill, $14-$19.