Featured Boutique: All About Baby

The idea for All About Baby boutique began in 1993 when owner Nancy Wurtzel ordered a personalized baby scroll for her newborn daughter. Disappointed by the poor quality and lack of customer service during her shopping experience, Nancy decided she could simply do things better. After 18 months of planning, All About Baby was born with the launch of the Babyography, a newborn birthday scroll. Now, fourteen years later, All About Baby has expanded to offer one of the largest selections of baby clothing and keepsake gifts on the web.


Our favorite gift idea at All About Baby is the new line of terry cloth hooded towels. Made with much attention to detail using super-soft, thirsty fabric and top-rate stitching, the hooded towels make great gifts that will stand the test of time. Parents and little ones will love the funky, retro-inspired colors and pattern combinations available, making the terry cloth hooded towel a hip accessory that can be used beyond the bath…allowing kids to make a statement at the pool or beach this summer.


If you are looking for more of a classic, conservative approach to covering up – then you’ll favor their line of personalized terry cloth robes. Designed for comfort and simplistic style, each robe features two patch pockets, a self belt, a generous hood and handy loop at the back of the neck for easy hanging. The striking soft knit trim in either green, pink, or blue will appeal to even the pickiest of personalities!

Celebrities including Halle Berry, Marcia Cross, Jennifer Lopez, Tori Spelling, and Heidi Klum all own the trendy new line of hooded towels available at All About Baby. Now you can get in on the fun…and be assured you will receive top-notch customer service during your boutique shopping experience. And to top it off, All About Baby is now offering a 15% summer discount to Baby Style Watch readers using promo code AABD at checkout!